Last updated April 20, 2025
This Privacy Notice for __________ (‘we’, ‘us’, or ‘our’), describes how and why we might access, collect, store, use, and/or share (‘process’) your personal information when you use our services (‘Services’), including when you:
Users can customise Lily’s conversational style, topics of interest, and schedule regular check-ins. After each call, the system generates a summary of the conversation and notifies carers or family members of any concerns or unusual responses. Real-time alerts help ensure timely action when needed.
Lily Calls is a tool for compassionate, consistent engagement—keeping your loved ones connected, comforted, and cared for.
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services.
_This summary provides key points from our Privacy Notice.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.
Do we process any sensitive personal information? Some of the information may be considered ‘special’ or ‘sensitive’ in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law. Learn more about sensitive information we process.
Do we collect any information from third parties? We may collect information from public databases, marketing partners, social media platforms, and other outside sources. Learn more about information collected from other sources.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. Learn more about how we process your information.
In what situations and with whom do we share personal information? We may share information in specific situations and with specific third parties. Learn more about when and with whom we share your personal information.
How do we keep your information safe? We have adequate organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. Learn more about how we keep your information safe.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.
How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.
Want to learn more about what we do with any information we collect?
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information we collect may include:
Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:
Payment Data. We may collect data necessary to process your payment if you choose to make purchases. All payment data is handled and stored by Stripe. You may find their privacy notice here: https://stripe.com/gb/privacy.
Social Media Login Data. We may provide you with the option to register with us using your existing social media account details. Learn more about how we handle your social logins.
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information includes:
We also collect information through cookies and similar technologies. Learn more in our Cookie Notice.
In Short: We may collect limited data from public databases, marketing partners, social media platforms, and other outside sources.
We may obtain information about you from other sources such as public databases, joint marketing partners, affiliate programs, data providers, and social media platforms.
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We process your personal information for:
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason.
We rely on:
In Short: We may share information in specific situations described in this section.
We may share information with:
In Short: We may use cookies and other tracking technologies to collect and store your information.
We use cookies and similar technologies as described in our Cookie Notice.
In Short: We offer products powered by artificial intelligence technologies.
Our AI Products use third-party service providers including ElevenLabs. Your data is processed in line with our Privacy Notice.
In Short: If you choose to register using a social media account, we may have access to certain information about you.
We receive profile information from social media providers depending on your privacy settings with them.
In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice.
We retain personal information for twelve (12) months past account termination unless longer retention is required by law.
In Short: We aim to protect your personal information through organisational and technical security measures.
While we implement security measures, no electronic transmission can be guaranteed 100% secure.
In Short: We do not knowingly collect data from children under 18 years of age.
If we learn we’ve collected data from a minor, we will delete it promptly. Contact us at support@lilycalls.com.
In Short: In some regions, you have rights regarding your personal information.
You may:
Contact us using details below or your local data protection authority.
We do not currently respond to DNT browser signals.
In Short: Yes, we update this notice to stay compliant with laws.
We will notify you of material changes and update the “Revised” date at the top.
Email us at support@lilycalls.com
Request access, updates, or deletion by submitting a data subject access request.